Radio Interview to Promote Your Book

Radio interview? Me? I've never given one before. That was my initial response when I was offered a morning drive-time radio interview on the book I co-created, Not Your Mother's Book . . . On Being a Parent."   

As soon as those words flashed through my mind, I thought, Wow! What a great opportunity! I am a lucky girl!

So, at 8:40 a.m. on December 10, 2013, I was interviewed by award-winning newscaster Faune Riggin of Cape Givardeau, Missouri, for stations KZIM 960 and KSIM 1400. The stations broadcast to Missouri, The Dakotas, Minnesota, Illinois, and more.

After one interview, I'm no expert, But here are a few tips:
Write out some basic questions about your subject and then write the answers below. Send this list to the interviewer and ask for feedback so that you will know if she is looking for further information or if there are certain parts of your notes that should not be included in the interview. 

My interview was early in the morning, 6:40 A.M. in my location. My voice is sometimes gravelly when I first wake up, so I woke up extra early to prepare. The first thing I did was lock my dog in the bedroom with my husband. I didnt' want her barking while I was on the air. And actually, I did something to prepare the day before, too. I do not have a landline, so I took my cell phone to the dealer to be sure all notification sounds were turned off. I had turned off some, but didn't know how to turn off all of them. If I'd had kids in the house, I would have found some way to turn off their notifications too!

OK, back to the morning of the interview. I drank some hot water and chewed a minty gum, also, to help my voice. When I ran back to the kitchen for more hot water, I took my phone with me so that I would not miss a call. Next, I read my questions aloud, answering without looking at the computer screen or paper.

When it was time for the interview, I set all of my notes aside. I knew what I was talking about and wanted to be sure I wouldn't be tempted to read any part of the information. Remember that the interviewer is trained to jump in and rescue you if  you stumble over an answer. Fifteen minutes flew by, and I answered everything I was asked. When the interview was over, I celebrated by tossing my notes in the garbage can!

You, too, can handle your first radio interview. Promote your book with confidence. Remember that everyone who does radio interviews had a first interview.